There are countless marketing tactics small businesses can use to capture new leads, and the truth is you can read almost anything on the internet telling you what’s “best” for your business. The truth is, your success is entirely dependent on finding the best marketing tactics for your particular business, not generalized approaches for any business.
It’s very difficult to find small business marketing tactics to be both effective and low-cost. Therefore, you need to find the right mix of marketing to get you the results you want. This starts with knowing how to identify YOUR best small business marketing tactics to capture new leads.
Are you struggling to find the most cost-effective ways to market your small business? Don’t worry. There are plenty of great marketing tactics out there that don’t cost small businesses a fortune. You can easily bootstrap your marketing to see steady growth – you just have to know where to look.
Here are some quick techniques to identify the most cost-effective marketing opportunities for your small business, regardless of industry or company size.
It would be great to know what’s going to happen in the coming year. Planning would certainly be a lot easier, especially budgeting, staffing, and a number of other forecasting jobs small business owners dread every year.
Unfortunately, there is no crystal ball.
The best that we can do is reflect on the past year, look forward to the next one, and make some thoughtful, educated guesses as to where we will soon be in terms of marketing.
With that said, let’s make some 2017 marketing predictions, shall we?
Prediction #1: More Marketing Automation
The availability of affordable, easy-to-use marketing automation tools has driven many marketers to embrace this technology. It’s a no-brainer, really. Pay $0-250 (on average) per month to streamline a lot of your marketing processes and save a fortune on resources. Plus, you are able to plan better and execute those plans more consistently.
Artificial intelligence is the next step.