Digital marketing has made it surprisingly difficult for small businesses make an impact. There is so much digital noise, from email marketing to banner ads, social media promotions, and much more. Our customers and prospects are becoming overwhelmed with all the messages floating around on the web. The question then becomes, when our audience takes action against even our best efforts as marketers, how can we help our small business stand out? The answer is simple. Bring it back to basics.
Here are seven old school marketing tactics that will help your small business stand out among your competition.
Knowing your target audience is the key to small business growth. Your target audience, however, is an ever-changing one. It requires refinement over time. Without it, you cannot ensure you are reaching your most ideal audience as your business continues to evolve. If you notice slower growth than normal, sales declines, or simply wish to improve sales at any given time, try refining your target audience.
Here are three highly effective ways to refine your target audience and improve sales.
Are you maximizing ROI for your small business blog, or are you struggling to get the results you want? Most small businesses undervalue blogging. They see it as a time sink with very little impact on sales. This could not be further from the truth. Blogging has evolved over the past decade and even more so in the past few years. It is a huge driver to lead generation and an important component of any small business marketing strategy.
Here are five ways to maximize your small business blog’s ROI that you may not have already tried.