We have all thought about stealing our competitors’ small business web traffic. Not only will it increase our own traffic but take from theirs. It’s brilliant. It is not, however, so simple. Stealing visitors from your competition takes planning, time, and skill that not every small business intrinsically has. Let’s face it, taking anything away from your competition is going to take effort.
Here are six clever ways to steal your competitors’ small business web traffic while flying under the radar.
There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.
The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.
Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.
Behavioral targeting is changing the face of marketing for small businesses completely. As companies with small budgets, we cannot afford to pay thousands of dollars for this type of detailed information. Behavioral targeting takes information such as search history, cookies, and IP addresses to build a strong user profile of each member of our target audience. We can then take that information and tailor our marketing using those behaviors, interests, and other details.
As each person adds to their online activity, their behavioral profile is strengthened. This fundamentally changes how we market and whom we market to. It helps us focus on more qualified leads upfront, without spending time or budget trying to gauge their interests.
Here are 5 examples of behavioral targeting your small business can use to grow faster than ever.