Knowing your target audience is the key to small business growth. Your target audience, however, is an ever-changing one. It requires refinement over time. Without it, you cannot ensure you are reaching your most ideal audience as your business continues to evolve. If you notice slower growth than normal, sales declines, or simply wish to improve sales at any given time, try refining your target audience.
Here are three highly effective ways to refine your target audience and improve sales.