3 Ways to Refine Your Target Audience and Improve Sales

3 Ways to Refine Your Target Audience and Improve Sales

Knowing your target audience is the key to small business growth. Your target audience, however, is an ever-changing one. It requires refinement over time. Without it, you cannot ensure you are reaching your most ideal audience as your business continues to evolve. If you notice slower growth than normal, sales declines, or simply wish to improve sales at any given time, try refining your target audience.

Here are three highly effective ways to refine your target audience and improve sales.

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6 Ways to Improve Your Small Business Web Traffic Overnight

6 Ways to Improve Your Small Business Web Traffic Overnight

As small business owners, it can often feel like we are fighting for our voice to be heard. This is especially the case online where everyone seems to have a presence. We simply don’t have the same size staff or budget as many of our competitors. The question is not how fast we can grow; it is how we can with our limited resources. While we do not need, nor can we probably handle, a rapid surge of web traffic, we would like to see steady growth over time.

Here are six ways you can improve your small business web traffic overnight without breaking the bank (or going insane).

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Why Millennials Are Great For Small Business Growth

Why Millennials Are Great For Small Business Growth

There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.

The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.

Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.

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