Why Millennials Are Great For Small Business Growth

Why Millennials Are Great For Small Business Growth

There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.

The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.

Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.

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5 Digital Marketing Trends Every Small Business Owner Can Use

5 Digital Marketing Trends Every Small Business Owner Can Use

Each small business owner approaches digital marketing differently. The choices you make depend on your brand, target audience, product or service offerings, and so much more. Selecting the right marketing tactics for your business, let alone finding time to implement them continues to be a challenge.

With such limited time for marketing, it’s imperative that you use the most effective digital marketing trends to maximize your resources and return on investment. Trends come and go, but there are several that have proven their value in recent months. They range in terms of their effort and level of investment, but if used properly can lead to explosive growth.

Here are 5 digital marketing trends every small business owner can use starting today, including you.

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How to Use Creative Marketing without Going Off Brand

How to Use Creative Marketing without Going Off Brand

You’ve spent a lot of time building a strong brand for your small business. Your brand is important. It’s what people associate with the quality of your products and services. It is the impression they get when seeing your logo. Whether you think about it or not, there is a cognitive connection between your brand and your business.

Your brand communicates your messaging to a specific audience. The colors you choose speak to that audience in a certain way. Your brand influences attitudes and behaviors. It sparks emotions such as curiosity, excitement, and happiness. There is a lot of thought and strategic thinking behind your brand, which makes consistency important.

The question is how can your small business use creative marketing without going too far off brand? Is it possible to achieve both simultaneously? Here are a few ways you can take advantage of creative marketing without negatively impacting brand compliance or your small business’ reputation.

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