7 Content Marketing Tips for Small Businesses

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Content marketing is everywhere. As a small business owner, you see it, hear about it, produce it, market it, and so much more. You name it – you’re responsible for doing everything content marketing-related (and doing it effectively to leverage that small business budget, nonetheless)! 

Consistently developing unique, engaging content that drives sales is a struggle for many small businesses.

Here are some tips to get (or keep) your content marketing strategy on the right track.

Use an Editorial Calendar

This is a big one. Not only will an editorial calendar provide clarity and ensure consistency in your content overall but also keep you on track with your content-related goals. Make it a collaborative document for higher productivity.

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When to Use Paid vs. Free Advertising

Free vs. Paid Ads

Word on the street is that there is no such thing as a free lunch, but that’s not necessarily true. If you know where to look, you will always find an opportunity to get something for free. The problem is, it is not always as great as something you purchased (hence, why paid ads are paid). How do you know when the right decision for your organization involves paying for marketing versus taking advantage of the free stuff? This blog post will break it down for you.

Print/Voice Ads

Placing an ad in a local newspaper or on a radio show are more old school advertising techniques, but a lot of companies swear by them. Frankly, if your competitors believe these are a dying media, you have a great chance of standing out among them. The only issue here is that they are mostly all paid and can be quite expensive.

Instead of paying for one ad at a time, try getting a bulk discount for a bundle of ads at a time. You may also want to offer a trade – gift cards for a promotional giveaway in exchange for a 10 second spot or ¼ page ad. While this may not work every time, it’s worth trying before you shell out hundreds of dollars from your marketing budget.

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Greatest Marketing Challenges Faced in 2015

2015 Marketing Challenges

As each New Year approaches, it’s important to reflect on the challenges of the previous year and evaluate your brand’s ability to overcome them. Many of the challenges faced in one year carry on to the next, and if they don’t you want to be sure that you aren’t carrying that baggage with you. Starting fresh and strong is going to give you a leg up on your competition and open your brand up to any new possibilities of the year ahead.

Responsive Website Design

Your website is the face of your company, and more users are accessing websites through devices other than a computer. It may cost your company time and money to make your website responsive, but the investment will pay dividends as users begin to exclusively

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