Word on the street is that there is no such thing as a free lunch, but that’s not necessarily true. If you know where to look, you will always find an opportunity to get something for free. The problem is, it is not always as great as something you purchased (hence, why paid ads are paid). How do you know when the right decision for your organization involves paying for marketing versus taking advantage of the free stuff? This blog post will break it down for you.
Placing an ad in a local newspaper or on a radio show are more old school advertising techniques, but a lot of companies swear by them. Frankly, if your competitors believe these are a dying media, you have a great chance of standing out among them. The only issue here is that they are mostly all paid and can be quite expensive.
Instead of paying for one ad at a time, try getting a bulk discount for a bundle of ads at a time. You may also want to offer a trade – gift cards for a promotional giveaway in exchange for a 10 second spot or ¼ page ad. While this may not work every time, it’s worth trying before you shell out hundreds of dollars from your marketing budget.