Knowing your target audience is the key to small business growth. Your target audience, however, is an ever-changing one. It requires refinement over time. Without it, you cannot ensure you are reaching your most ideal audience as your business continues to evolve. If you notice slower growth than normal, sales declines, or simply wish to improve sales at any given time, try refining your target audience.
Here are three highly effective ways to refine your target audience and improve sales.
There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.
The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.
Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.
As small business owners, we cannot ignore the power of mobile marketing. It continues to capture the interest of most businesses, especially in our increasingly digital landscape. According to comScore, 67% of all digital media time was spent on mobile devices in 2016. That is a staggering percentage, and also one we cannot afford to overlook.
Here are 6 small business mobile marketing trends you should keep an eye out for in 2017 and beyond.