Digital marketing has made it surprisingly difficult for small businesses make an impact. There is so much digital noise, from email marketing to banner ads, social media promotions, and much more. Our customers and prospects are becoming overwhelmed with all the messages floating around on the web. The question then becomes, when our audience takes action against even our best efforts as marketers, how can we help our small business stand out? The answer is simple. Bring it back to basics.
Here are seven old school marketing tactics that will help your small business stand out among your competition.
You’ve tried everything to boost your web traffic. Networked, purchased lists, joined all of the major social media platforms and paid for ads — but and your web traffic still isn’t where you want it. As a small business, you lack the resources of many of your competitors. You feel out of options, short on cash and do not know how to navigate the complexities of marketing beyond what you have tried to date. It’s time to find new ways to approach this problem.
Here are eight seemingly unconventional ways to boost your web traffic for free.
Knowing your target audience is the key to small business growth. Your target audience, however, is an ever-changing one. It requires refinement over time. Without it, you cannot ensure you are reaching your most ideal audience as your business continues to evolve. If you notice slower growth than normal, sales declines, or simply wish to improve sales at any given time, try refining your target audience.
Here are three highly effective ways to refine your target audience and improve sales.