We have all thought about stealing our competitors’ small business web traffic. Not only will it increase our own traffic but take from theirs. It’s brilliant. It is not, however, so simple. Stealing visitors from your competition takes planning, time, and skill that not every small business intrinsically has. Let’s face it, taking anything away from your competition is going to take effort.
Here are six clever ways to steal your competitors’ small business web traffic while flying under the radar.
Gaining a competitive advantage as a small business is challenging. Despite your size, you somehow have to showcase your differentiators in unique, exciting ways. When you lack the resources to continually deliver worthwhile marketing materials and sales pitches, this can seem impossible.
Meanwhile, your competitors always seem to have the upper hand. They are constantly boasting their position as a market leader. Content production seems like a walk in the park for them. Oh, and they also continue to report strong growth and a healthy customer base. What gives?
Here are 5 ways your small business can gain a competitive advantage, despite limited resources.
Brand advocacy is important, and micro-influencers tend to have a lot of sway in the market. Don’t be fooled by their name. These individuals are very different than celebrity influencers, or those with more than 100,000 followers. Not only do they have a more targeted following but also come across as more genuine with their audience.
If a big name or celebrity promotes your product, people tend to see through it. If a micro-influencer promotes your product, engagement tends to be higher. This means their micro-influence carries greater weight than you may expect.
Here is your simple guide to get started using micro-influencers to grow your small business.