Gaining a competitive advantage as a small business is challenging. Despite your size, you somehow have to showcase your differentiators in unique, exciting ways. When you lack the resources to continually deliver worthwhile marketing materials and sales pitches, this can seem impossible.
Meanwhile, your competitors always seem to have the upper hand. They are constantly boasting their position as a market leader. Content production seems like a walk in the park for them. Oh, and they also continue to report strong growth and a healthy customer base. What gives?
Here are 5 ways your small business can gain a competitive advantage, despite limited resources.
Behavioral targeting is changing the face of marketing for small businesses completely. As companies with small budgets, we cannot afford to pay thousands of dollars for this type of detailed information. Behavioral targeting takes information such as search history, cookies, and IP addresses to build a strong user profile of each member of our target audience. We can then take that information and tailor our marketing using those behaviors, interests, and other details.
As each person adds to their online activity, their behavioral profile is strengthened. This fundamentally changes how we market and whom we market to. It helps us focus on more qualified leads upfront, without spending time or budget trying to gauge their interests.
Here are 5 examples of behavioral targeting your small business can use to grow faster than ever.
Marketing automation has become wildly popular with small businesses. It’s proving to be a worthwhile investment for a number of reasons. The main benefit, however, is efficiency. As a small business with a small budget and small team, you need resources that can help scale your business at a low cost. That’s what marketing automation is all about!
Marketing automation is so much more than just sending emails. It’s a way to optimize your efficiency to grow faster and with less effort. In fact, according to a recent study by Marketo, “91% of [their] most successful users agree that marketing automation is ‘very important’ to the overall success of their marketing.”
With that in mind, here are seven ways your small business can benefit from marketing automation.