Why Millennials Are Great For Small Business Growth

Why Millennials Are Great For Small Business Growth

There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.

The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.

Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.

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5 Digital Marketing Trends Every Small Business Owner Can Use

5 Digital Marketing Trends Every Small Business Owner Can Use

Each small business owner approaches digital marketing differently. The choices you make depend on your brand, target audience, product or service offerings, and so much more. Selecting the right marketing tactics for your business, let alone finding time to implement them continues to be a challenge.

With such limited time for marketing, it’s imperative that you use the most effective digital marketing trends to maximize your resources and return on investment. Trends come and go, but there are several that have proven their value in recent months. They range in terms of their effort and level of investment, but if used properly can lead to explosive growth.

Here are 5 digital marketing trends every small business owner can use starting today, including you.

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5 Examples of Behavioral Targeting Your Small Business Can Use

5 Examples of Behavioral Targeting Your Small Business Can Use

Behavioral targeting is changing the face of marketing for small businesses completely. As companies with small budgets, we cannot afford to pay thousands of dollars for this type of detailed information. Behavioral targeting takes information such as search history, cookies, and IP addresses to build a strong user profile of each member of our target audience. We can then take that information and tailor our marketing using those behaviors, interests, and other details.

As each person adds to their online activity, their behavioral profile is strengthened. This fundamentally changes how we market and whom we market to. It helps us focus on more qualified leads upfront, without spending time or budget trying to gauge their interests.

Here are 5 examples of behavioral targeting your small business can use to grow faster than ever.

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