According to HubSpot, 86% of business professionals prefer email when communicating for business purposes. This should not come as a surprise, as email is still one of the cheapest and most effective marketing tools we have at our disposal. A recent study from Constant Contact revealed that for every $1 you spend on email marketing, you can expect an average return of $38. This seems like a great reason to invest in email marketing, but how can you ensure those high returns?
Here are some tips to write and design small business marketing emails that get opened, clicked, and help you convert consumers into loyal, paying customers.
There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.
The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.
Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.
Each small business owner approaches digital marketing differently. The choices you make depend on your brand, target audience, product or service offerings, and so much more. Selecting the right marketing tactics for your business, let alone finding time to implement them continues to be a challenge.
With such limited time for marketing, it’s imperative that you use the most effective digital marketing trends to maximize your resources and return on investment. Trends come and go, but there are several that have proven their value in recent months. They range in terms of their effort and level of investment, but if used properly can lead to explosive growth.
Here are 5 digital marketing trends every small business owner can use starting today, including you.