Digital marketing has made it surprisingly difficult for small businesses make an impact. There is so much digital noise, from email marketing to banner ads, social media promotions, and much more. Our customers and prospects are becoming overwhelmed with all the messages floating around on the web. The question then becomes, when our audience takes action against even our best efforts as marketers, how can we help our small business stand out? The answer is simple. Bring it back to basics.
Here are seven old school marketing tactics that will help your small business stand out among your competition.
When done well, content marketing can dramatically increase sales for your small business. The best content marketing strategies are those focused on the most valuable, relevant content to attract new leads and drive them to make a purchase. It is engaging, action-oriented, and provides a unique perspective they cannot get anywhere else.
Here are five ways your small business can use content marketing to increase sales by driving better brand awareness and attracting new qualified leads.
We have all thought about stealing our competitors’ small business web traffic. Not only will it increase our own traffic but take from theirs. It’s brilliant. It is not, however, so simple. Stealing visitors from your competition takes planning, time, and skill that not every small business intrinsically has. Let’s face it, taking anything away from your competition is going to take effort.
Here are six clever ways to steal your competitors’ small business web traffic while flying under the radar.