Your small business reputation is bound to be challenged at some point. As you grow, you become more exposed to customers, leads, competitors, and others in the market. When this happens, it can feel daunting. It’s important to remember that one misstep does not equate to the failure of your business.
These experiences are what shape small businesses. Just like any large corporation, your reputation matters. How to respond to these situations is a strong indicator of your long-term viability. Each lesson you learn is valuable and should not be taken lightly.
Here are 6 things you must do if (and when) your small business reputation is challenged to avoid a massive PR nightmare, long-term financial losses, or worse.
There is a growing perception that millennials are not brand loyal. Just as they may tend to job-hop more than the average worker 20 years ago, they also may jump from one brand to the next. Wherever there is a deal, there is a millennial.
The truth is that millennials are loyal to brands for the right reasons, and they love small businesses. They may even be the secret to small business growth. They bring a lot of value to the table, and not just in terms of dollars. They have extensive social networks, hold well-paying jobs, and many of them even have a family to support. Millennials are also the age group with the most buying power.
Here’s why millennials are great for small business growth, and how you can appeal to them with your marketing.
Each small business owner approaches digital marketing differently. The choices you make depend on your brand, target audience, product or service offerings, and so much more. Selecting the right marketing tactics for your business, let alone finding time to implement them continues to be a challenge.
With such limited time for marketing, it’s imperative that you use the most effective digital marketing trends to maximize your resources and return on investment. Trends come and go, but there are several that have proven their value in recent months. They range in terms of their effort and level of investment, but if used properly can lead to explosive growth.
Here are 5 digital marketing trends every small business owner can use starting today, including you.