Digital marketing has made it surprisingly difficult for small businesses make an impact. There is so much digital noise, from email marketing to banner ads, social media promotions, and much more. Our customers and prospects are becoming overwhelmed with all the messages floating around on the web. The question then becomes, when our audience takes action against even our best efforts as marketers, how can we help our small business stand out? The answer is simple. Bring it back to basics.
Here are seven old school marketing tactics that will help your small business stand out among your competition.
Knowing your target audience is the key to small business growth. Your target audience, however, is an ever-changing one. It requires refinement over time. Without it, you cannot ensure you are reaching your most ideal audience as your business continues to evolve. If you notice slower growth than normal, sales declines, or simply wish to improve sales at any given time, try refining your target audience.
Here are three highly effective ways to refine your target audience and improve sales.
As small business owners, it can often feel like we are fighting for our voice to be heard. This is especially the case online where everyone seems to have a presence. We simply don’t have the same size staff or budget as many of our competitors. The question is not how fast we can grow; it is how we can with our limited resources. While we do not need, nor can we probably handle, a rapid surge of web traffic, we would like to see steady growth over time.
Here are six ways you can improve your small business web traffic overnight without breaking the bank (or going insane).