Are you maximizing ROI for your small business blog, or are you struggling to get the results you want? Most small businesses undervalue blogging. They see it as a time sink with very little impact on sales. This could not be further from the truth. Blogging has evolved over the past decade and even more so in the past few years. It is a huge driver to lead generation and an important component of any small business marketing strategy.
Here are five ways to maximize your small business blog’s ROI that you may not have already tried.
The first place small business owners assign blame when sales are suffering is marketing. Marketing, after all, is a key driver to sales. When it works, we see the traffic on our website improve. More people click on our ads. We see conversions through email. Our audience is engaged on social media. It’s a wonderfully exciting time when our marketing is running smoothly and sales are doing well.
What happens, however, when sales begin to decline or remain at a standstill? Is it our marketing that is the culprit? Sometimes, yes. Many times, it is not the (only) reason. If you’re failing to sell to qualified prospects, losing customers, or simply coming up short on the conversion portion of your sales funnels it may be time to look at other aspects of your small business.
Here are three potential reasons your small business sales are suffering, aside from what you are doing with your marketing.
As small business owners, it can often feel like we are fighting for our voice to be heard. This is especially the case online where everyone seems to have a presence. We simply don’t have the same size staff or budget as many of our competitors. The question is not how fast we can grow; it is how we can with our limited resources. While we do not need, nor can we probably handle, a rapid surge of web traffic, we would like to see steady growth over time.
Here are six ways you can improve your small business web traffic overnight without breaking the bank (or going insane).