As small business owners, it can often feel like we are fighting for our voice to be heard. This is especially the case online where everyone seems to have a presence. We simply don’t have the same size staff or budget as many of our competitors. The question is not how fast we can grow; it is how we can with our limited resources. While we do not need, nor can we probably handle, a rapid surge of web traffic, we would like to see steady growth over time.
Here are six ways you can improve your small business web traffic overnight without breaking the bank (or going insane).
According to HubSpot, 86% of business professionals prefer email when communicating for business purposes. This should not come as a surprise, as email is still one of the cheapest and most effective marketing tools we have at our disposal. A recent study from Constant Contact revealed that for every $1 you spend on email marketing, you can expect an average return of $38. This seems like a great reason to invest in email marketing, but how can you ensure those high returns?
Here are some tips to write and design small business marketing emails that get opened, clicked, and help you convert consumers into loyal, paying customers.
Ever wonder how your small business can use marketing automation to grow? It is all about a proactive, personalized approach. It requires you to find what is important and relevant to your target audience. Just as you solve a problem for your customers, you should seek to solve problems for your potential customers.
Here is how your small business can use marketing automation to maximize growth and compete more effectively with other brands, large or small.