As a small business, we are always looking for the next best way to grow. What can we do outside of the ever-constant email marketing, social media, and other digital marketing tactics we and our competitors have been using for years? A few years ago, the term thought leadership came into play here in a big way. Was this the key to small business growth we were all missing? Does it truly work to improve sales and lower our cost of customer acquisition?
Here is everything you need to know about thought leadership, and how your small business can grow exponentially from using it properly.
The key to more sales in 2018 is to grow your small business audience. The larger your audience, the better you are able to connect to more prospective customers. There are many ways to grow your audience, but which are the most effective? When developing your small business marketing plan for the New Year, seriously think about your core strategies for audience development. What are your top objectives, and how do they contribute to your small business growth in the coming months?
Here’s how you can effectively grow your small business audience in 2018 and beyond.
Digital marketing has made it surprisingly difficult for small businesses make an impact. There is so much digital noise, from email marketing to banner ads, social media promotions, and much more. Our customers and prospects are becoming overwhelmed with all the messages floating around on the web. The question then becomes, when our audience takes action against even our best efforts as marketers, how can we help our small business stand out? The answer is simple. Bring it back to basics.
Here are seven old school marketing tactics that will help your small business stand out among your competition.