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5 Digital Marketing Trends Every Small Business Owner Can Use

5 Digital Marketing Trends Every Small Business Owner Can Use

Each small business owner approaches digital marketing differently. The choices you make depend on your brand, target audience, product or service offerings, and so much more. Selecting the right marketing tactics for your business, let alone finding time to implement them continues to be a challenge.

With such limited time for marketing, it’s imperative that you use the most effective digital marketing trends to maximize your resources and return on investment. Trends come and go, but there are several that have proven their value in recent months. They range in terms of their effort and level of investment, but if used properly can lead to explosive growth.

Here are 5 digital marketing trends every small business owner can use starting today, including you.

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How to Use Creative Marketing without Going Off Brand

How to Use Creative Marketing without Going Off Brand

You’ve spent a lot of time building a strong brand for your small business. Your brand is important. It’s what people associate with the quality of your products and services. It is the impression they get when seeing your logo. Whether you think about it or not, there is a cognitive connection between your brand and your business.

Your brand communicates your messaging to a specific audience. The colors you choose speak to that audience in a certain way. Your brand influences attitudes and behaviors. It sparks emotions such as curiosity, excitement, and happiness. There is a lot of thought and strategic thinking behind your brand, which makes consistency important.

The question is how can your small business use creative marketing without going too far off brand? Is it possible to achieve both simultaneously? Here are a few ways you can take advantage of creative marketing without negatively impacting brand compliance or your small business’ reputation.

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Facebook’s Best New Small Business Marketing Features

Facebook's Best New Small Business Marketing Features

Facebook is an incredibly powerful small business marketing tool. For as little as $10 per day, you can create better brand awareness and generate more qualified leads for your small business than almost any other paid advertising platform.

It’s intuitive, user-friendly Ads Manager tool allows you to create expertly targeted social media ads in minutes. From stunning carousel product ads to featured videos, and even some free Facebook promotion tools, you’re bound to find something you’ll like.

Here’s a sneak peek at Facebook’s best new small business marketing features and how you can use them to grow your own business.

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