When done well, content marketing can dramatically increase sales for your small business. The best content marketing strategies are those focused on the most valuable, relevant content to attract new leads and drive them to make a purchase. It is engaging, action-oriented, and provides a unique perspective they cannot get anywhere else.
Here are five ways your small business can use content marketing to increase sales by driving better brand awareness and attracting new qualified leads.
Search Engine Optimization (SEO) is essential to the success of your small business. Since the majority of consumers use search engines to find products and services, strong SEO will only help boost your visibility and, in turn, sales. Not only do you want to outrank your competition but do so in the most valuable way for your business. There are a number of great tools that can help you do just that in a fraction of the time it would take otherwise.
Here are the best SEO tools we have found for small businesses today and how you can use them to maximize your search engine rankings.
We have all thought about stealing our competitors’ small business web traffic. Not only will it increase our own traffic but take from theirs. It’s brilliant. It is not, however, so simple. Stealing visitors from your competition takes planning, time, and skill that not every small business intrinsically has. Let’s face it, taking anything away from your competition is going to take effort.
Here are six clever ways to steal your competitors’ small business web traffic while flying under the radar.