Gaining a competitive advantage as a small business is challenging. Despite your size, you somehow have to showcase your differentiators in unique, exciting ways. When you lack the resources to continually deliver worthwhile marketing materials and sales pitches, this can seem impossible.
Meanwhile, your competitors always seem to have the upper hand. They are constantly boasting their position as a market leader. Content production seems like a walk in the park for them. Oh, and they also continue to report strong growth and a healthy customer base. What gives?
Here are 5 ways your small business can gain a competitive advantage, despite limited resources.