10 Content Marketing Tools Your Small Business Needs Now

10 Content Marketing Tools Your Small Business Needs Now

Content marketing is a staple of small business marketing, and you do not have to go it alone. There are a number of great content marketing tools that can help you take your content marketing to the next level. Some of which you may have heard of, others you may not have.

The higher quality your content is, the better it will perform both with your audience and in search engines. That is the goal of these content marketing tools, to help you take your content marketing to the next level. To make your content marketing unique, well-written, use eye-catching graphics, and stand out on a variety of platforms.

Here are 10 content marketing tools your small business needs to use if it is not already.

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5 Examples of Behavioral Targeting Your Small Business Can Use

5 Examples of Behavioral Targeting Your Small Business Can Use

Behavioral targeting is changing the face of marketing for small businesses completely. As companies with small budgets, we cannot afford to pay thousands of dollars for this type of detailed information. Behavioral targeting takes information such as search history, cookies, and IP addresses to build a strong user profile of each member of our target audience. We can then take that information and tailor our marketing using those behaviors, interests, and other details.

As each person adds to their online activity, their behavioral profile is strengthened. This fundamentally changes how we market and whom we market to. It helps us focus on more qualified leads upfront, without spending time or budget trying to gauge their interests.

Here are 5 examples of behavioral targeting your small business can use to grow faster than ever.

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How to Use Micro-Influencers to Grow Your Small Business

How to Use Micro-Influencers to Grow Your Small Business

Brand advocacy is important, and micro-influencers tend to have a lot of sway in the market. Don’t be fooled by their name. These individuals are very different than celebrity influencers, or those with more than 100,000 followers. Not only do they have a more targeted following but also come across as more genuine with their audience.

If a big name or celebrity promotes your product, people tend to see through it. If a micro-influencer promotes your product, engagement tends to be higher. This means their micro-influence carries greater weight than you may expect.

Here is your simple guide to get started using micro-influencers to grow your small business.

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