Advertising your small business on Google is a good idea. While AdWords may get mixed reviews, it is still a great supplement to your organic marketing efforts. Let’s weigh some popular pros and cons, shall we?
Pros: Google is popular; certain keywords are a goldmine; it expands your network
Cons: It can be expensive; it is often competitive; it requires constant monitoring
Think about it. If AdWords was all bad, no one would use it. When you display an ad on Google, people who are searching for your type of product or service offerings see it. If nothing else, it is incredibly powerful brand awareness among qualified leads (as long as your keyword strategy is done properly). That is what makes it so valuable.
If you are considering using Google AdWords to grow your small business, you’ll want to hear these 5 tips before doing anything else.
There are so many ways small business owners can use marketing to grow. But it is not how much small business marketing you do. You have to be dynamic with marketing and sales. The way you promote your business and brand should consistently change. You have to take risks and test your marketing activities to ensure the best result. Once you see what is working and what’s not, you are better equipped to make positive future marketing decisions.
Here are 6 ways to take your small business marketing to the next level.
Any small business owner knows how frustrating it can be to increase web traffic. Sometimes it feels like you have tried everything, but your metrics don’t budge. Could it be from a lack of SEO? Is your website content lacking? What do you need to do to improve those numbers and see some growth in your business?
Here is what you need to do to increase your web traffic and grow your small business.