Storytelling is a great way for small businesses to engage with prospects and customers. It allows you to connect with your audience on a deeper level by personifying your business. The intriguing stories you tell communicate a lot about your brand to these individuals, from your values to your interests. The more aligned your stories are to your audience the more likely they will be to purchase from you.
Here are five specific ways your small business can create an intriguing narrative through great storytelling.
Content marketing is tricky. As a small business, you have to find a way to break through the constant clamoring of your competitors. Everyone believes their business is the best, but it’s all in how you portray yours that speaks to your prospects. When you’re able to develop valuable content, they’re happy to listen.
Here are some tips to help you focus your content marketing to grow your small business.
You probably think about small business lead generation very traditionally, or safely. Most of us do. This could be anything from email marketing to social media, paid advertising, SEO, PPC, or cold calling. We’ll consider an approach that may be deemed “old faithful” before one that’s labeled “out-of-the-box,” but why?
In today’s competitive market, we need to stand out more. It’s time to differentiate ourselves by using small business lead generation tactics that work, regardless of their historical value.
Here are 7 very effective, unique ways to generate leads for your small business that you may not have tried but should!