10 Small Business SEO Strategies You Need Now

10 Small Business SEO Strategies You Need Now

Your small business needs SEO. It lets Google know where you are located and tells users what you have to offer. It’s not just about showing up in search. It’s also about building credibility and branding to effectively compete with other, bigger businesses. That’s why small business SEO is one of the most important strategies in online marketing.

You can search online or read books about SEO, but there are a few strategies that have proven most effective over time. They can even lower your marketing costs over time.

Here are 10 proven small business SEO strategies you need now and how to use them to your advantage.

Read More

How Small Business Marketers and Consultants Can Work Together to Drive Efficiency

How Small Business Marketers & Consultants Can Work Together to Drive Efficiency

Small business marketers have a difficult job. Not only are they responsible for developing a marketing strategy but also implementing each piece of it successfully on an often limited budget with little support. They help sales teams succeed, finance meet their goals, and are also responsible for a building brand awareness in a competitive environment.

It’s an undervalued component of many small businesses and takes more effort than anticipated when starting out. Sometimes, the key is to hire outside help in order to achieve more in less time and set the company on a solid trajectory for growth out of the gate. Why carry the burden alone when there are resources to help lighten the load?

Here are a few ways small business marketers and consultants can work together to drive better efficiency and higher long term revenue.

Read More

8 Steps to Creating a Killer Small Business Marketing Strategy

8 Steps to Creating a Killer Small Business Marketing Strategy

Marketing in a small business is not limited to specific people. It’s everything from the way your business communicates to how you position your brand in the market and what kind of marketing you do. If you want to create a killer small business marketing strategy, there are several considerations that will help you better convert customers and increase revenue.

Here are 8 steps to take your small business marketing plan from ordinary to extraordinary.

Read More