Small business marketing is far from static. It is constantly influenced by a variety of factors, from the addition of social platforms to content evolution and competitive enhancements. There are many statistics out there surrounding small businesses and how they are – or perhaps should be – marketing their products and services. But how much of this data matters? How will it influence your marketing efforts in 2017 and beyond?
Here are 8 surprising marketing statistics that could change your small business in 2017.
Small business content marketing can be an uphill battle. Between small budgets and small teams, our resources as small business owners are limited. There is a lot of advice floating around the internet telling us what we need to do in order to deliver content that converts, but how much of it is relevant to our business – or even true, for that matter?
Here are 5 common small business content marketing challenges & how to overcome them.
Small businesses that seek growth on a small budget often struggle with how to spend their marketing dollars. Is it better to invest your time and effort into social media or SEO, or is there more “bang for your buck” when your small business invests in these marketing mediums together?
While there are arguments for how much of either you may need, it doesn’t have to be one or the other. In fact, it shouldn’t be. Once you understand how social media marketing and SEO work together to help your small business build a strong brand identity and online presence, you’ll quickly recognize the value of investing in these marketing mediums together instead of alone.
Here’s why you should invest in a combination of SEO and social media to grow your small business.