Do Marketing Analytics Really Help Small Business Growth?

Do Marketing Analytics Really Help Small Business Growth?
Small business marketers have been using sophisticated analytics for years, yet there always seems to be plenty of room for improvement. The optimization of your website, email campaigns, and digital marketing efforts always seems to be tied to omni-channel analytics, but should it be?

Additionally, it is often difficult to discern which marketing analytics have the greatest impact on your business’ success. How can your small business best measure conversions? Are click-thru rates truly more important than open rates? How much does social media engagement matter?

Here are some of the marketing analytics challenges small businesses face and how to overcome them in order to grow.

Read More

How Small Businesses Can Use Personalization in 2017

How Small Businesses Can Use Personalization in 2017

Personalization is a clear marketing trend for 2017, but how can small businesses and brands tap into it to accelerate growth in the New Year? It’s not just about adding a first name to an email  or customizing copy on your marketing collateral to suit a certain industry. Personalization is now ingrained in your small businesses’ marketing DNA.

Here’s how you can use personalized marketing to grow your small business in 2017 and beyond.

Read More

5 Marketing Secrets to Get More Small Business Customers

5 Marketing Secrets to Get More Small Business Customers

It seems like every small business out there is doing the same thing, from social media marketing to blogging, email marketing, content marketing, and the list goes on. It can be hard to break through all of that noise. Hard but not impossible!

​Here are 5 marketing secrets to get more small business customers.

Read More