What Should My Small Business Marketing Budget Be in 2017?

According to a recent Gartner report, companies spend an average of 10.2% of their annual revenue on marketing. This statistic does, however, include Fortune 500 companies that can afford higher marketing spends than the average small business. So, the question remains.

How much should your small business budget for marketing in 2017?

As a general rule of thumb, your small business marketing budget should be somewhere between 7-10% of your total projected revenue for the year.  Of course, the more you are able to invest in marketing, the faster you can expect your business to grow.

Let’s say, for the sake of argument, that you project $1M in revenue in 2017. That would equate to $70,000-$100,000 in marketing spend throughout the year. It does not necessarily require you to spend $5,800-$8,300 per month.

Read More

5 Marketing Hacks for 2017: How to Increase Marketing Without Spending a Fortune

As you head into 2017 and plan your marketing strategy, how does it look? Are you like the rest of us small businesses, secretly hoping to achieve more without breaking the bank? While you can expect a slight increase in marketing costs year over year, there are some ways to curtail your expenses to maximize your marketing ROI.

Here are 5 small business marketing hacks for 2017 that will allow you to increase your marketing efforts without a large investment.

Marketing Hack #1: Automation

Your most valuable resource is time.

As small businesses, we have limited resources. This includes time, money, and staff. In order to make the most out of your marketing team this year, try automating pieces of your marketing process. Pre-scheduling tweets, setting up email marketing campaigns, and automating PPC efforts can significantly improve your marketing effectiveness.

5 Small Business Content Marketing Tips for 2017

Content marketing has become more important than ever for small businesses. Across every industry, there is growth in the creation and distribution of content. It is integrated into marketing plans, drives social media, and so much more.

If you’re one of these small businesses devoting resources into a content marketing strategy, how do you ensure that it is truly valuable? That you are achieving the best possible traffic, reach, and engagement?


​Here are 5 tips for small businesses who invest in content marketing in 2017.

Read More