How much should your small business budget for marketing in 2017?
As a general rule of thumb, your small business marketing budget should be somewhere between 7-10% of your total projected revenue for the year. Of course, the more you are able to invest in marketing, the faster you can expect your business to grow.
Let’s say, for the sake of argument, that you project $1M in revenue in 2017. That would equate to $70,000-$100,000 in marketing spend throughout the year. It does not necessarily require you to spend $5,800-$8,300 per month.