Should Trends Impact Your Marketing Strategy?

Trends come and go. Some are great for the moment but short-lived. Others can make a significant impact on your business. How do you know which trends are worth investing in and which aren’t?

Identifying key market trends is a great place to start. These are not the one-and-done trends of the week, rather long-term opportunities to grow your business. They are larger changes to the market that influence significant changes.

They may be in the form of technology. They may also be changes to your demographic or target market. This could be as simple as how they prefer to receive information. Sometimes what has worked well is no longer working. That is usually the influence or result of a trend.

Instead of jumping on trend bandwagons, spend the time to identify the trends you think are most important to your business. Which trends are your competitors following? Which are gaining momentum in parallel markets? Which do you find worth testing?

Read More

​5 Small Business Blogging Mistakes & How to Avoid Them

It’s hard being a small business! Everyone is always giving you advice, some great and some not-so-great. If you Google “Best Ways to Grow My Small Business,” there are seemingly millions of things you should be doing.

One of these things is blogging.

Are you a small business owner with a blog? Do you feel like it’s something you should be doing, but you don’t know why? Or perhaps you don’t know how it is impacting your bottom line? If you don’t know whether or not you’re making common small business blogging mistakes, read on.

Here are 5 small business blogging mistakes and how to avoid them:

SMB Blogging Mistake #1: Not Optimizing For Your Top Keywords

Small businesses don’t often think to create a thoughtful keyword strategy for their blog. Why would we? We figure, whatever we are writing about is related to our core business. Keyword optimization is inevitable, right?


Read More

5 Best Pieces of Post-Election Advice for Small Businesses


In the wake of the recent election, small businesses seem to be at a crossroads. Questions regarding the market, taxes, healthcare, and many others are still weighing on the hearts and minds of small business owners across our great nation.

What does this change mean both short- and long-term? How will our small business growth be impacted in the days, weeks, months, and years to come?

The truth is we cannot be sure. We have to put our political differences aside and focus on continuing the momentum we have built in our small businesses. Despite the gains and losses we will continue to face as small business owners, we have to forge ahead and use any advice we can to forge ahead.

This is a great nation, powered by freedom and opportunity. We would be foolish to let one (granted, historical) election prevent us from realizing our full potential. We are entrepreneurs. We care about our small businesses. We are a cornerstone of the American economy. Our work is valuable. Our mission is pure. Let us unite and show the rest of the world how incredible we are and will always remain.

Here are 5 pieces of advice to keep you going today, and every day, so that your small business may thrive and our economy with it.

Read More