​Grow Your Small Business in Just 5 Minutes a Day

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As small business owners, we are always looking for quick, easy, affordable ways to grow. There may not be any wildly secret ways to scale up, but there are some obvious yet overlooked growth tactics that take very little time.

Here are a few ways to grow your small business in just 5 minutes per day without blowing out your budget.


​Build Email Funnels

The affordability of email is exceptional, and the ease of use has dramatically improved over the past few years. Email service providers now allow you to drag and drop text and images into pre-made templates for quick, easy assembly. All you have to do is write the emails, test the subject lines, and optimize them.

Email funnels take email marketing to the next level. In just 5 minutes per day, you can change groups, alter calls to action, and define email marketing funnels that convert better than any other form of marketing – including social media. These pre-defined email marketing “buckets” are a killer marketing tool, and it only costs your small business pennies per email.

Upsell Existing Customers

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How Big Data Shifts Small Business Marketing In 2017

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Big data is causing a massive shift in how marketers do their job. No more are the days of unknown metrics. Now, marketers can see all. We are able to measure campaign effectiveness, test pricing strategies, and gauge customer responsiveness based on a variety of factors. And that’s just a slight look into the world of big data and marketing. These two things have created the perfect blend of knowledge and foresight to help us become stronger, better companies.

Here’s how big data and marketing will come together in 2017 to continue driving small business growth.

Optimizing Sales Funnels

Sales funnels are a popular marketing tool in today’s marketplace. Although they require an upfront investment of time and money, the set-and-forget nature of funnels is incredibly effective. Email marketing is some of the most affordable outreach at our disposal, and sales funnels have brilliantly revolutionized email marketing for the better.

Big data is helpful in this area in particular. We can now learn so much from these advanced campaigns. Behavioral information such as response triggers and highest converting calls to action are easily identified. They are then applied to help optimize each funnel.

Improving Prospect Engagement

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How to Increase Attendance at Your Next Marketing Event

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Marketing conferences, trade shows, webinars, and other events are only as good as the audience. If seats aren’t filled – or aren’t filled by the right people – it can be a waste of time and budget.

​There are many ways to increase attendance at these types of events, but what really works and what doesn’t work so well? Here are 3 surefire ways to increase attendance at your next marketing event.

Get Personal

Mass emails are the way to spread awareness of an upcoming event, but conversions are often abysmal. If you want to get people excited enough to register for your next event, you have to get more personal than that.

Try hiring an intern to reach out to a prioritized list of your best prospects. Provide them with a script and coach them on common objections to maximize results. If you don’t have the resources (and many small businesses do not) to hire outside help, you can always segment your lists by job title or industry and cater your messaging to fit them better.

Offer Crazy Value

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