That gives you nearly 2 billion chances for a search on your business every day based on your web copy. That is staggering, and those numbers will only continue to rise as more businesses move their marketing online.
Here are 4 tactics your small business can use to write better, more effective web copy that actually converts.
Use Varied Formatting
Bold headers, numbered lists, italicized phrases – these are all great techniques used in creative web copywriting that draw the eye and help readers take away key points without having to read every word you write. Let’s face it, the majority of web content is skimmed anyway. Why not build your content using that mentality to ensure maximum impact?