Should Your Small Business Create a Vision Statement?

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Small business owners tend to get stuck in the daily grind, and there’s no shame in that.

Part of running a successful company includes hustling, but there is also quite a bit of thought and planning involved. Success comes from a variety of factors, one of which is a long-term vision for the company, and that’s why it is so important for small businesses to take the time to create a vision statement.

Who Cares About Your Vision Statement

The most important people you’re writing your vision statement for aren’t your customers. It’s your staff. Small businesses have a benefit of passion over larger corporations because everyone is a vital member of the team. There’s a comradery that comes with working for a small business that is only strengthened by the creation of a vision statement.

Your customers also care about your vision statement. They want to know why they should buy from you, what you stand for, and how you see your small business amidst a sea of competitors.

What drives you to succeed? What matters most to you and your employees? How do you intend to use your success to make a positive impact and continue to grow? These are all pieces of your vision statement, and what customers and employees alike resonate with more than anything else.

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5 Email Marketing Tips for Small Businesses

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Email marketing is important for small businesses. While maybe not every email you send is going to be a winner, there are some steps you can take to improve your open and click through rates.

As a small business, it is important to differentiate from the competition. With that in mind, here are 5 email marketing tips your small business can use to improve engagement and maximize your marketing budget.

Make It about THEM, Not You

A popular mistake small businesses make when it comes email marketing is being too one-sided. Talking about how great your company is simply does not get prospects excited. You have to show them why you’re great by highlighting your strengths in other ways. Skip the features, and jump right to the benefits. What do they get out of the sale? That’s what sells.

Provide Incredible Value

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5 Common Marketing Mistakes Small Businesses Make

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As a small business, there will be times when you make mistakes. It’s a learning process – especially the faster your company grows. Understanding the common pitfalls of many small businesses can help alleviate some of the stress that comes from owning and operating a small business. You will likely still succumb to these or other common mistakes on occasion, but at least you can somewhat prepare for when it happens to minimize your losses and optimize your opportunities.

Here are 5 common marketing mistakes small businesses make:

Seeing Marketing as a Business Expense

Marketing is not a business expense, it’s an investment. Small businesses that grow using comprehensive marketing strategies understand the value of marketing and typically see better results. Without a great foundation, you will have a hard time trying to prioritize your marketing goals, planning your objectives accordingly, and tracking and measuring your overall marketing success.

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