Part of running a successful company includes hustling, but there is also quite a bit of thought and planning involved. Success comes from a variety of factors, one of which is a long-term vision for the company, and that’s why it is so important for small businesses to take the time to create a vision statement.
Who Cares About Your Vision Statement
The most important people you’re writing your vision statement for aren’t your customers. It’s your staff. Small businesses have a benefit of passion over larger corporations because everyone is a vital member of the team. There’s a comradery that comes with working for a small business that is only strengthened by the creation of a vision statement.
Your customers also care about your vision statement. They want to know why they should buy from you, what you stand for, and how you see your small business amidst a sea of competitors.
What drives you to succeed? What matters most to you and your employees? How do you intend to use your success to make a positive impact and continue to grow? These are all pieces of your vision statement, and what customers and employees alike resonate with more than anything else.