Communicating your company’s value throughout the sales process is vital to closing the deal. That’s where sales enablement comes into play. After helping to improve your brand awareness with your target audience, your marketing team should have one primary objective: developing strong sales enablement tools to help prospects transition from cold to customer. Here are a few time saving tips to consider when developing your sales enablement strategy.
According to IDC, 65 percent of salespeople say they can’t find content to send to prospects. This is a staggering percentage, especially considering what happens when a salesperson can’t locate the content they need in a timely manner. Usually, one of two things will occur: they either create their own content wasting valuable time and jeopardizing your brand consistency or they delay the sales process and risk losing the deal. Neither of these is a scenario you want.
Cloud libraries have changed content management completely. Not only can your team collaborate on documents in real time for a faster output but also make it easy to locate shared sales enablement materials such as proposal templates, data sheets, FAQs, videos, and more. These tools are also available from anywhere, so if they’re traveling or working outside of the office without their laptop, it still only takes seconds for them to locate and send a file.