Small businesses are so focused on selling that they often forget what helps propel sales forward – a strong competitive advantage. They tend to lack resources, so they copy their competition. What are they doing, where are they going, and what are they saying?
Here’s how you can forget about the competition and build your brand in such a way that, regardless of your size, they will be taking pages out of your book while you lead the pack.
Select a Very Specific Target Market
One way to differentiate your small business from the competition is by dominating a certain market segment. For instance, if your competitors play in the medical and legal industries a lot, try targeting retail or education. Not only should your website have language catered toward their industry but also a wide range of resources and testimonials that back up your claims of being the best in their market. This simple tactic can lead to high saturation and strong brand reputations, making the jump to new, related industries even easier.