3 SEO Hacks to Boost Your Rankings Overnight

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Improving your search engine rankings can seem like a daunting task. Google, Yahoo, and Bing all have very complex algorithms that make SEO a constant struggle. It’s important to keep content fresh and use any shortcuts you can find to stay at the top of search engine results.

Here are 3 SEO hacks that will help you boost your search rankings overnight:

​Guest Blogging

The first thing you need to consider when it comes to guest blogging is where your avatar, or ideal customer, spends the most time. Once you have narrowed down the list, it’s time to develop a great pitch as to why you should be featured on their blog or website. Here’s what credible, high traffic blog sites are looking for from guest bloggers:

  • Forward-thinking content
  • A unique perspective
  • Unbiased, non-salesy articles

You won’t get far by pitching a self-serving sales piece or something that has been overdone. When it comes to guest blogging, fresh content is best.

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3 Content Marketing Strategies You May Not Have Tried

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Has your content felt a bit stale lately? Feel like you have been producing the same types of content over and over again? You’re likely not alone.

​Content marketing is often considered to be the dull form of marketing that no one thinks much about, or a part of marketing with limited ROI. It’s not as fun as social media and not as conversion-centric as a webinar.

So, how can you make it interesting again? Here are three strategies you may not have tried yet:

Fun Writing Styles
Don’t be fearful of writing lighthearted or even fully comedic marketing content. No matter how serious your company’s offerings are, there is always room for some fun – and actually the more serious your brand is, the more likely it will shock people and go viral. The entire piece doesn’t need to generate a laugh – you can start as simple as a conversational tone and throw in a funny quote, image, video clip, or even comic. It can’t hurt to try something new and original!

SlideShare Presentations

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Make Your Website an Effective Marketing Tool

Effective Website Strategy

Your website is often the face of your company, and as such it should provide any information that fulfills the immediate needs of your site visitors. This goes beyond design, involving great content, usability, and marketing effectiveness. If your website is underperforming or not generating leads, you may want to consider a website audit so that you can make your website an effective marketing tool.

First Impressions Matter

The appearance of your website can make or break visitor bounces before they even scratch the surface of what your company does and how you can help them. It is therefore essential that your website is well-designed and has great usability. Think about your site as a direct reflection of your business. If it’s messy and chaotic versus clean and organized, that signals to the end user what kind of products/services you offer.

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