When to Use Paid vs. Free Advertising

Free vs. Paid Ads

Word on the street is that there is no such thing as a free lunch, but that’s not necessarily true. If you know where to look, you will always find an opportunity to get something for free. The problem is, it is not always as great as something you purchased (hence, why paid ads are paid). How do you know when the right decision for your organization involves paying for marketing versus taking advantage of the free stuff? This blog post will break it down for you.

Print/Voice Ads

Placing an ad in a local newspaper or on a radio show are more old school advertising techniques, but a lot of companies swear by them. Frankly, if your competitors believe these are a dying media, you have a great chance of standing out among them. The only issue here is that they are mostly all paid and can be quite expensive.

Instead of paying for one ad at a time, try getting a bulk discount for a bundle of ads at a time. You may also want to offer a trade – gift cards for a promotional giveaway in exchange for a 10 second spot or ¼ page ad. While this may not work every time, it’s worth trying before you shell out hundreds of dollars from your marketing budget.

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Bolster Positive Press for Your Organization

Positive PR

Is all press is good press? Maybe, but some press is definitely better than others. The media can spin anything into a positive or negative, so it is your job to ensure the spin is in your favor. Your reputation depends heavily on how your side of the story is depicted in the media, so sell them on the good stuff. Positioning your brand correctly is good for business and your company’s bottom line. Here are three ways to stand out in a positive way when it comes to PR.

Involve the Local Community

People love a good story, especially one that hits close to home. Finding a way to include members of your local community in your business outside of your customers alone is a great way to bolster positive press. Volunteer your time at a local event, run a contest or promotion exclusive to your area, or donate some of your products. There are many ways to interact with the locals that don’t involve a pushy sales agenda and can help spread the word about your organization in a great, impactful way.

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Greatest Marketing Challenges Faced in 2015

2015 Marketing Challenges

As each New Year approaches, it’s important to reflect on the challenges of the previous year and evaluate your brand’s ability to overcome them. Many of the challenges faced in one year carry on to the next, and if they don’t you want to be sure that you aren’t carrying that baggage with you. Starting fresh and strong is going to give you a leg up on your competition and open your brand up to any new possibilities of the year ahead.

Responsive Website Design

Your website is the face of your company, and more users are accessing websites through devices other than a computer. It may cost your company time and money to make your website responsive, but the investment will pay dividends as users begin to exclusively

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