Is Marketing An Art Or A Science?

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There is an age-old debate about marketing as to whether it is more an art or a science. Many people regard marketing as an art simply because of what they see. Audiences everywhere see the beauty of a well-executed marketing campaign, where companies tend only to see the numbers behind it. Since an argument can be made for both sides of the spectrum, we thought it best to put them in writing.

Art: The Argument

There is a lot of art in marketing, and it isn’t just literal art like video and graphics. Marketing is about generating a target buyer persona and crafting the perfect messaging to appeal to them. It’s a creative process from concept to execution, and that’s what makes it an art. Branding is also a big part of marketing, and that is very artistic. Positioning your company to appeal to a broad audience through various mediums is an extremely imaginative process – one with which you may take an infinite number of creative liberties.

Science: The Argument

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How to Attract Your Ideal Customer in 3 Simple Steps

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One of the most challenging exercises for businesses is finding new ways to appeal to their target market. As new competitors pop up every day in every industry, you need to stay on your toes and arm yourself with the best, most creative ways to stand out. There are, of course, many ways to go about this. By starting with these three concepts, you will find, attract, and effectively sell to your ideal customer in no time.

Go where they go

The worst thing you can do is sit back and wait for customers to come to you. It doesn’t matter how incredible your product or service is, if you are not going to your customers chances are you are missing out on revenue. Your competition is certainly not going to wait for people to find them, they’re aggressively pushing their brand over yours, so find out where you need to be most visible and invest in claiming a piece of that real estate.

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5 Best Practices for Email Marketing

Email Marketing Best Practices

Email marketing is one of the cheapest, most effective ways to build your business. That is why so many businesses rely on email marketing today, and it is also the reason that the biggest pain point in regards to email marketing is visibility. In a sea of thousands of email messages – from e-newsletters to promotional emails – these 5 best practices will not only help you stand out but also convert opens to clicks and conversions.

It’s all about the subject line

You may have designed a stellar email, but if the subject line falls flat you are not going to capture your audience. It seems as though every inbox is cluttered with junk mail. Since the current statistics show that over a third of emails are opened based on the subject line alone, you have to get it right. Otherwise, your message will be lost in the internet’s abyss of trash, junk, and deleted messages.

To learn more about how to craft the perfect email subject line, click here.

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