Art: The Argument
There is a lot of art in marketing, and it isn’t just literal art like video and graphics. Marketing is about generating a target buyer persona and crafting the perfect messaging to appeal to them. It’s a creative process from concept to execution, and that’s what makes it an art. Branding is also a big part of marketing, and that is very artistic. Positioning your company to appeal to a broad audience through various mediums is an extremely imaginative process – one with which you may take an infinite number of creative liberties.
Science: The Argument