Let’s start with the good.
Repeat customers are good for business. Surveys have shown that the top 1% of any company’s customers will spend an average of 5X more than 90% of all their other customers. This is huge, especially if your business completes higher cost transactions regularly. It also takes a lot less effort to maintain good customers than it does to find new ones. So, the next time you think about how much effort it will take you to conduct a client survey to see how your overall customer experience is or give a free service to a loyal customer,