5 Marketing Tools Every Organization Should Be Using

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There are so many tools available to marketers these days. Which ones make the most sense for your organization, and how exactly do they benefit you? There are five standard marketing tools that have been proven useful time and time again by companies around the world, and they are not industry-specific. These five tools specifically help your brand become more visible but also attract positive attention and a more broad scope of clients.

Website
In today’s world, your website is the face of your organization. If you do not have a website, or if your website is not maintained properly, you might as well be throwing money out the door. It’s true that there are companies out there that thrive on word-of-mouth, but having a great website is critical in order to capture and keep those new customers.

Social Media

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Why You Should Invest in Digital Marketing

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Digital marketing is not new, but it is something many organizations have a tendency to undervalue. Sure, there are a select group of us who use it, love it, believe in it, and know how much it can help a business succeed, but that does not make it clear why your organization should be investing time and money in it. In this blog post, we will discuss the importance of digital marketing and why it’s worth your time and financial investment.

Invest In a Digital Marketing Strategy Upfront

Before you start investing anything in digital marketing, consider what is working for your industry as a whole and what isn’t. You should be doing a lot more than just throwing money at the wall to see what sticks. In fact, your first investment should be time creating a strategy that incorporates digital marketing into your existing marketing plan before doling out a penny.

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Why Charitable Giving Is Important for Your Organization

Charitable Giving

Whether you are a small business or a non-profit, giving back is a great way to build positivity around your organization and make great strides in the community. Finding the charities that align with your organization and discovering the best ways to give back to them can be really beneficial. It’s one of the few ways to help others while developing positive brand awareness and forging new relationships with press, customers, and prospects.

If you are a non-profit or service-oriented business, consider volunteering your time or expertise. Depending on the needs of the charitable organization, these forms of donations can be much more valuable and can help your organization thrive. Consider inviting your core audience and key prospects to participate. This will strengthen your relationship with them while clearly demonstrating your core values.

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