Something Businesses Can Learn From Non-Profits

Non-Profit Marketing

For- and non-profit organizations certainly have their advantages and disadvantages. While they are rather different on the whole, they do share some common goals. For example, a non-profit organization can only survive through raising money and a for-profit business can only thrive when a profit is made. They each have core strengths that help them succeed which can be adapted to fit the needs of the other, and stewardship is one of them.

Many companies have lost sight of relationship-building in its simplest form. They constantly look for ways to sell to customers but not how to solve their problems. They forget that customers like to be courted. They enjoy being asked what they need instead of being told, and they are valuable sources of information for organizations in terms of developing ideas for great new product offerings, product extensions, services, etc.

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Be a Marketing Leader in Your Industry

Marketing Leader

Leading the pack in terms of marketing is something we all strive to do, but it is a constant struggle. The world is setting its pace faster every second. Technology is evolving overnight. It’s become a race to keep up with it all, never mind being at the forefront. The best strategy is to become as proactive as possible – do your homework, prepare, plan, and develop strategies and supporting materials that help you stand out.

Being a leader doesn’t mean being first

Your marketing goals should be centered on staying top-of-mind with your core audience and prospects. You want to be the organization they come to for information, trust with referrals, and can rely on every day. That’s being a true leader. To do that, you simply have to do your research. Stay on top of trends, know your industry inside and out, trust your instincts, and learn from your mistakes and the mistakes of your competitors.

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Crafting the Perfect Email Subject Line

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Thinking like a marketer is one of the worst things you can do if you’re trying to craft a compelling email subject line. People are not as naïve as they used to be. Many of us are bogged down with hundreds of emails per week, so we tend to notice junk mail instantly. The main question has now become, what’s the difference between a strong and weak subject line? Sometimes, it’s as simple as a buzz word or an image, so you really have to think before you send.

When you think like the recipient of your email, you’re more apt to write a strong subject line that will improve click-thru rates. Many marketers think too much or too little about their subject lines, and that is what gets them in trouble. Before you hit that send button, take a breath and make sure it’s something you would like to see as a customer. You could even run it by some colleagues for another perspective.

Some strategies that work well and improve click-thru rates include using images, using A/B testing on subject lines, and avoiding buzz words like deal, free, or now. The best strategy, of course, will be to experiment to see what works well for you and your organization.

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