Customer focused companies and non-profits are wonderful. They put the customer experience first, without exception, which means their customers truly are always right. Why is this approach so effective? It means great customer satisfaction ratings and happy customers, which later equates to free word-of-mouth marketing and positive reviews.
Customer centric organizations, on the other hand, know their customers’ lifetime worth and make strategic decisions based on that value. This means developing products the customer asks for or suggests, generating new sales from existent clients to maximize their worth, and segmenting and analyzing customers based on needs, average spend, and other analytics.