Are You Customer Centric or Simply Customer Focused?

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While your goal as an organization should be to incorporate both of these points of view into your portfolio, being customer centric and customer focused are not equal – nor are they mutually exclusive. Customer centric organizations involve your end-users much more than any other organization, and the truth is that it’s hard to take that leap and invest the time and money you need to truly become customer centric. Here are the major differences between the two:

Customer focused companies and non-profits are wonderful. They put the customer experience first, without exception, which means their customers truly are always right. Why is this approach so effective? It means great customer satisfaction ratings and happy customers, which later equates to free word-of-mouth marketing and positive reviews.

Customer centric organizations, on the other hand, know their customers’ lifetime worth and make strategic decisions based on that value. This means developing products the customer asks for or suggests, generating new sales from existent clients to maximize their worth, and segmenting and analyzing customers based on needs, average spend, and other analytics.

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Social Media Success in Under Five Minutes

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Everyone is talking about the power of social media marketing, and in order to succeed you need to do it all – from hashtags to retweets, shares, likes, boosts, favorites, and beyond. It sounds exhausting, and it can be (in fact, it is for many of us). Who has the time or the staff to keep up with several social media accounts, blogs, e-Newsletters, or anything else? In order to see success with your social pages, you need to plan ahead.

Allocating five minutes per day to social media can be just what you need to build a following and improve your social standing. For example, let’s say you have Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts.

On Monday, you can take five minutes to compose, edit, and analyze a tweet. On Tuesday, you can post a compelling photo and caption to Instagram in the same amount of time. You see where this is going. Instead of trying to do it all in one day, spread it out and keep it more manageable.

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The Power of a Truthful and Compelling Narrative

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If you have not been using your core customers in marketing campaigns, now’s the time to start. Large corporations and non-profit organizations across the globe are leveraging their customer base to start a marketing movement that combines powerful storytelling with a modern twist – and it’s working better than ever expected. In fact, it may just be that next-level marketing strategy you need to differentiate yourself from your competition.

Some of the best marketing strategies are those that involve the customer whether it be asking for testimonials, perfecting the art of the case study, or shooting a customer-centric video. Customers are great marketing tools because they know exactly what you do and why it’s important, otherwise why invest in your brand?

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