Is Print Marketing Still Effective?

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This is one of those questions that doesn’t have a clear “Yes” or “No” response. The real answer is that it depends on your business, target audience, messaging, approach, and what you deem to be effective. That said, it does still have its place in the marketing world, and it can be a great way to reach people if it’s used in the right way at the appropriate time. To make sure you’re getting the most out of your print marketing pieces, consider the following:

Know Your Target Audience
Print marketing works best when it’s designed to speak directly to your target audience, is consistent with your brand, and has a strong call to action. That said, you should always consider what your customers want before you design a print piece. If you fail to give them something they can use, they will not take action and your campaign will fall short of expectations.

Maximize Your List to Improve Results

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3 Ways to Become More Efficient at Work

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There are many ways to become more efficient at work. You can use the best technology paired with regular updates, delegate certain projects to other team members when appropriate, and ask for help as needed.

There are also some ways to maximize your productivity that you may be overlooking, such as:

Get Organized
When you walk into your office and the first thing you see is a cluttered desk, it’s a huge productivity killer. It limits your ability to focus and prevents you from finding what you need to get projects done quickly. Keeping a clean workspace will not only energize you but also keeps you on task throughout the day.

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The Importance of Setting S.M.A.R.T. Goals

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I recently had a conversation with a potential client about goal setting and thought it was the perfect topic for a post. A lot of companies and non-profits today are moving so fast that they’re playing catch-up with their goals and aren’t as proactive as they would like to be. This can lead you to lose sight of your goals and get off track quickly. Defining Smart, Measurable, Attainable, Realistic, and Trackable, or S.M.A.R.T., goals is the perfect way to recharge and make positive strides.

Motivation & Continuous Improvement
Creating S.M.A.R.T. goals will bring a sense of focus and motivation to you and your team. They also help you pinpoint where some of your key strengths and weaknesses are so you can improve as you make strides toward your ultimate, or long-term, objectives. They also help you measure success and provide benchmarks for any goal-setting you do in the future.

Better Time Management & Greater Efficiency

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