This is one of those questions that doesn’t have a clear “Yes” or “No” response. The real answer is that it depends on your business, target audience, messaging, approach, and what you deem to be effective. That said, it does still have its place in the marketing world, and it can be a great way to reach people if it’s used in the right way at the appropriate time. To make sure you’re getting the most out of your print marketing pieces, consider the following:
Know Your Target Audience
Print marketing works best when it’s designed to speak directly to your target audience, is consistent with your brand, and has a strong call to action. That said, you should always consider what your customers want before you design a print piece. If you fail to give them something they can use, they will not take action and your campaign will fall short of expectations.
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