Maximize your Marketing Consultant Investment

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Before you hire any outside consultants, you should ask yourself why you are hiring them in the first place. Do you need help executing existing projects? Do you want an outside perspective on how to ramp up your marketing efforts with the best “bang for your buck”? Or, do you need someone who is an expert in their field to tell you where to focus your budget next? Whatever the reason, you should know what you hope to achieve by hiring that consultant before you sign any contract with them.

The key to maximizing your investment is preparation. Marketing consultants may be experts in their field, but you are the expert of your organization – use that knowledge to your advantage. Here is a checklist of questions you should ask yourself before you make plans to hire a consultant:

Question 1: What are your short- and long-term marketing goals?

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Why Hire a Marketing Consultant?

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Organizations with limited staff and/or budget will often get to a point where they need to make the decision to hire another full time resource or search for a consultant to help with specific projects. Since there are valid reasons for each, how do you choose?

The answer is simple – become a well-informed decision maker. Do your research, evaluate your needs, dissect your budget, and develop both long- and short-term strategies that work well for you and your team. Here are some reasons you may want to consider a consultant over another in-house resource:

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The True Cost (Savings) of a Hiring Marketing Consultant

True Cost of Hiring a Marketing Consultant
When you hear the term consultant, what is your first thought?

Most people say “expensive,” and while they aren’t wrong, there is more to it than that. When you hire a marketing consultant, you are paying for a certain level of expertise; however, when you hire an employee you are doing the same thing. In fact, you may not even realize that the cost of that full time resource can end up being just as high as that of a consultant with more liability.

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